Do you know the zombie guy? The one from Lady Gaga’s “Born this way” music video? The one, who won the Guinness for having tattooed all of his body as a zombie?
Can you imagine him without tattoos?
Like this!
A cosmetic brand used the zombie guy – Rico Genest – on a commercial for its amazing concealer – Dermablend Professional. Basically, they covered all his tattoos with its products. It’s crazy how they did it!
His reaction : “I think I’m ready to get a job!”
I love the concept of Dermablend campaign “go behind the cover”, the video and, of course, I am amazed by the product coverage capacity. Definitely a Must See!
Commercial
Behind the Scenes
Now, close your mouth and write us your opinion about this!
Want to know more? Visit Dermablend website or the Campaign website
Grande ideia. Simples e surpreendente.
great concept!
<3 steffy
Steffys Pros and Cons
That’s insane!!! Very cool ad campaign…and I hope these people make concealer because I’ll be buying it by the truckload!
You’re lucky, cause they sell concealer. That’s what this advertising is all about! Selling its amazing concealer that even covers tattoos! :)
Very cool! Thanks for posting this :)
-The Eye X
http://theeyeoffaith.com
He’s pretty sexy, with or without the tattoos. I love a zombie with dimples.
samess he is just sexayyyyyy
Wow……Once he smiles the tattoos disappear…amazing…..