J’adore…

New maxi dress from Zara.

Just love it. It’s elegant and chic, but at the same time they made it look laid-back and a bit hippie with those boots.

 

Oh Marketing…

I love you very much, but maybe you should be a little bit more subtle…

Remember this ad? It was all over the Internet at the time. It’s really irritating and can cause headaches to the most sensitive people… I’m wondering if that was the point…

 

Attention Boys & Girls

A new creative underwear brand was born! You know how I love new and crazy concepts, right?

“Less underwear conversation and a little bit more action”

Jac5 is a super luxury’s men brand with a fun vision that was released on 11-11-11, so it already promised to be special. It is an underwear brand for men with comfortable and stylish undies (Armani, Diesel and Calvin Klein are competitors, so you know what I’m talking about!).

Why is Jac5 so cool?

Well, the brand identity was driven by… a dog, to be accurate, a Jack Russel Terrier: loyal, smart and, at times, barking mad. Surprised? (I find specially interesting the “barking mad” characteristic in underwear… I wonder what they mean with that… is that kinky?)

I love the way they defined their brand mission with a witty remark – “to create the best undies for man’s best friend” – got the pun?

Stores

Of course Jac5 store offers a truly unique retail experience! Besides buying underwear, which at times is already quite adventurous, you also can enjoy some art. Yes, there is an art gallery inside the store that supports up and coming artists through it “art and undies” program!

I wish I could go there (Hong Kong)… To have an idea how the experience might be, just look at this pic

Despite all this cool stuff, the brand creator is also pretty smart, cause he knows what this business is about :p

“We´re not just about men, it’s important to us that women also enjoy what we have to offer (after all, they are the primary influence in what men wear!)”

Wanting more? Check out JAC5 online store (they have free international shipping. YEY!)

Quote of the Day

What are you waiting for? Take it!

 

Galactic Fashion

2011/2012 fashion trends are all about the outerspace and the  futuristic world.

I bring you some examples of the best use of this Galactic trend!

Just add a little metal brilliance, some crazy accessories, tight clothes, linear and geometric patterns, sassy makeup and a strong I-am-the-boss-in-here pose! You’re ready to go!

Outfits

Elegant, sober and shiny!

Shoes & Accessories

Can you mix alien, robot, hight tech, fashion-chic and heels?

Affordable Fashion

We always want to know where to buy the latest trends and spend less than a half of the money, right?

Galactic Makeup

Because an outfit it’s never complete without some matching makeup…

This Galactic trend has 2 options: The strong and bright colors’ one or the angelical one. It’s your choice! Which one fits your style?

Opinions?

A Letter to Santa Claus

Santa, you better stop messing up with this kid! Capiche?! :p

High-level Selfless

The next generation will be definitely really proud and grateful  :’)

And Again | Shock = Awareness

After the UnHate Campaign from Benetton, that I posted last week, I bring you a new one from a fundraising event, also created to shock!

As I told you before, Benetton did a pretty good job by using shocking photos that became viral. Every marketer knows that if a brand wants fast awareness, it needs some great idea that will call people’s attention instantly.

Following this suggestion, Rethink Breast Cancer, hoping to advertise their fundraising event – Boobyball (catchy name, by the way…), came up with this:

“Rethink Breast Cancer and their fundraising event, Boobyball needed some serious attention for a budget of about zero. To help get that attention, we used a fitting medium that has never been used before for advertising: women’s breasts. Included in this group of models with headlines on them about the cause are actual breast cancer survivors. People need to talk about breast cancer and this was a way to fuel that conversation. The stunt was on every major news station in Toronto, and in all of the major newspapers. It’s exploding on facebook and twitter as well-in part because of Howie Mandel who was simply walking by. He promptly tweeted the idea to 300,000 people.” CP+B, Toronto – ad agency

What do you think? Like or Dislike?

New Record!!

I am soooo excited about this! Remember when I talked about a boom of visitors on my blog? Well… yesterday this just got insanely wild!

Yesterday, Fash&Mark got 2067 visits/hits , no more no less! It was a glorious day! :D

I’m really happy (actually I looked like Spider-man, climbing walls of excitement, but happy is a  proper word) and I just want to say thank you! If you were here I would hug you all really tight.

You may be thinking “bitch please, shut up!”, but this is truly important to me! Fuck yeah!!

Keep visiting! :)

And remember: Feedback is always important!

Dear Readers,

Since the beginning of October, my blog has had a BOOM of readers and followers. Don’t even know where all these people came from, but this makes me really proud and happy.

I hope you all liked what you’ve seen here!

There is just one thing that I would like to ask you, beloved ones:

Anyway, Keep visiting :)

(and fucking comment. I want feedback. Make momma proud!)

Benetton | UnHate – Updated!!

Lovely campaign. Literally!

“What does UNHATE mean? UN-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: don’t hate, Unhate”

Creation of a new culture of tolerance

Campaign Video -Overflow of emotions

 

*UPDATE* 17 November

From a Marketing point of view!

This campaign was released on Wednesday and it’s already the hot topic everywhere.

A lot of people think that Benetton was too risky by releasing this campaign, because it was already contested by the Vatican and the White House. Apparently they think that a cute photo with nice kisses offends “not only to the dignity of the pope, but also to the sensibilities of the faithful”. The White House claims that it has a  “longstanding policy disapproving of the use of the president’s name and likeness for commercial purposes”.

I know that you’re thinking that Benetton is in big trouble and it was not expecting all this complaints. WRONG!

Benetton was a master at the art of trolling. They did their campaign, put it on the Internet and it started spreading rapidly. Then, the Vatican was too upset, made Benetton remove the Pope’s French-kissing photo and… it started! The campaign was already all over the news, on every Facebook wall, Twitter, Tumblr… It had an enormous BOOM. Became hyper viral. Benetton was soooo expecting this, it had every thing figured out, it was part of the plan! Believe it or not.

Of course, Benetton-the-troll, answered properly to the Vatican – “sorry that the use of the image had so hurt the sensibilities of the faithful.” – almost saying “fuck the dignity of the pope” and kindly removed the photo from its website… The thing is… It’s still everywhere!!! Not even the pope can stop the Internet. Sorry, bro!

Benetton, I just have a few words for you:

• I give you 10 out of 10 in creativity and marketing skills (can you hire me?)
• 10 out of 10 in the art of trolling
• 20 out of 10 for annoying the pope
• 100 out of 10 to believe in the power of love, or as you say “”UNHATE”  meant solely to battle the culture of hate in all its forms.”
• Don’t worry, one day they’ll get to the point :)
• PS. your clothes are too expensive lool

Get to know the UnHate Foundation here

 

Quote of the Day

Let’s Make It

If You Can’t Beat Them…

Hug Them!

Students’ protest against government plans to reform higher education in Bogota, Colombia. Just beautiful :)

 

Androgynous is the New Black

As usual on this blog, we gonna show you that you haven’t seen it all yet… Nope, you didn’t!

The world is changing, the times are changing… basically everything is. Men included!

Girls always had the chance to dress thousands of cool outfits through times – dresses, skirts, trousers, shorts, sexy lingerie – to paint their nails with every color available in this world, to drink for free in bars, and to use make-up. Guys always kinda envied that. We had benefits all the time!! And if they even tried to think about that, they were labeled as gays and ostracized by society. Well people… That’s not going to happen on our generation watch!

Behold for the new and magnificent products adapted to the modern man. Our amazing generation took the WO of “woman products”, broke the rules, ended cultural stereotypes, sexism and discrimination! Fuck yeah!

Guys, you have no more reasons to be ashamed! Let’s paint your nails and put you on some heels!

 

Heels for men

Mark Cramer and Coy Barton – 2 men with no fear at some NYC party!

“I literally look at girls and think, you have so many options. You have jumpers, you have skirts, you have dresses, you have pants, you have shorts. Boys have pants and shorts. Or suits and a shirt.” Coy Barton 

To use heels “’It’s a power thing. You’re higher than everybody else. You make more sound. You walk a different way. It makes your legs look better,” said  Alexander – a man who claims having 30 pairs of women’s heels.(source)

 

 

MAN-icure

EvolutionMan, founded by makeup artist Marco Berardini, recently launched a line of men’s nail polishes to meet the increasing manicure needs of males everywhere.

 

Manly Beauty Products

Face smooth like baby’s skin and imperfections covered – special products designed for a virile man’s face. Want more?

 

What’s  your opinion about this new trend?

You can find man beauty products @ Mankind or Evolution Man and shoes @ Deepstyle

 

Quote of the Day

Cool Ads | Sex Is No Accident

Bummer! :p

Genius | Oreo Tea

Oreo-Infused Milk. You now you want it.

Some smartasses or should I say “Masters of deliciousness” from Miami Ad School created *drums beat* The Oreo Crumb Case!

The Oreo Crumb Case stores the leftover cookie crumbs as a “tea bag”, so you can infuse Oreo flavor into your Milk.

Isn’t this the best idea ever? Hats off to these guys, please! This calls for a prize.

This idea fits the brand perfectly and has everything to do with its ancient/boring commercials about a kid and his dad dipping Oreos in a glass of milk. But the thing is: this idea is way cooler and it’s ecologic. Super trendy, straight to the target, straight to Tumblr, straight to young people’s hearts!  In my opinion every Oreo package should come with 2 or 3 Crumb Cases.

Waste no more!

Swallowable Perfume

That awkward moment when you buy a new perfume – which was just released – and you realize that you are old-fashioned. Spray perfume? Jeez, that is so last year!

Lucy McRay, an Amsterdam-based artist, and Sheref Mansy, a synthetic biologist, just created a swallowable perfume that emits fragrance from the skin.

Now, by steps:

1. There’s a capsule containing synthetic fragrant lipid molecules
2. You swallow it
3. The molecules get metabolized by the body’s enzymes
4. Then fragrant molecules are released through the skin
5. Temperature, stress, exercise or sexual arousal will determine the strength of the fragrance. Your body has the power to create an unique fragrance
6. At this moment, you took the expression “beautiful inside” to another level

Despite the announcement in August, Swallowable Parfum was not yet released; it’s still in the research phase. So you have time to “digest” all this info

I don’t know your opinion about this, but for me it’s too freaky! I’ll take a risk of being old-fashioned here! To eat perfume it’s not an option for me yet. What about you? Willing to experiment the new Swallowable Parfum?