A different concept of a magazine was recently launched in Hungary.
LACK is a fashion magazine with an incredible design insight, that makes the traditional “photo, name and key issues” cover be ashamed for being so old-fashion.
The cover of LACK doubles as a handbag, so you can hold it comfortably in your hands. You have to admit that will be very convenient not having your magazine looking like a burger wrap after you stuff it in your bag with all the other things you have there. And this “packaging” is also really important on a marketing point of view, as women will advertise the magazine while walking and holding it as a bag on the streets.
The designers are drooling over this mag, because of its amazing editorial’s graphics, typos and concepts.