LACK of old-fashion editorials

3 Mar

A different concept of a magazine was recently launched in Hungary.

LACK is a fashion magazine with an incredible design insight, that makes the traditional “photo, name and key issues” cover be ashamed for being so old-fashion.

The cover of LACK doubles as a handbag, so you can hold it comfortably in your hands. You have to admit that will be very convenient not having your magazine looking like a burger wrap after you stuff it in your bag with all the other things you have there. And this “packaging”  is also really important on a marketing point of view, as women will advertise the magazine while walking and holding it as a bag on the streets.

The designers are drooling over this mag, because of its amazing editorial’s graphics, typos and concepts.


One Response to “LACK of old-fashion editorials”

  1. TASG March 3, 2011 at 3:20 pm #

    Cool mag!

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