Coca-Cola | Happiness in a Truck

4 Mar

Coca-Cola Truck shared happiness in Rio de Janeiro streets.

This campaign aimed to improve the relationship between the brand and the consumers, meeting them in their comfort zone: the beach, their neighborhood, their school…

This simple and cheap campaign had a huge acceptance from the target, that keeps complimenting coca-cola for its creativity, altruism and its great job bringing happiness to people lives.


“Where will happiness strike next?”


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