Diesel is a hell of a crazy brand! I just love its campaigns, its creativity and its risk taking personality. And Yes. Brands have personality!
This is a photo of its Valentines’ ad, when Diesel released this product. I think the picture talks for itself.
Following its Be Stupid campaign, Diesel launched last week the Diesel Island. This Island is the best place to be! The idea was to create the least fucked up country in the World! Check the video, it’s priceless!
Diesel Island. Land of the stupid. Home of the brave!
This week they striked again and developed a dislike button on facebook. Fans are now able to answer to the question “what wouldn’t you take to a desert island?”, by disliking things on the internet.
They are just awesome!
Diesel if you’re out there, reading this also-stupid-blog, send a helicopter or a raft and take me to your Island, please!