Easyjet | Fashion Flight

14 Mar

EasyJet, the low-cost airline, held on March 10th the first fashion show on board. The “Fashion Flight” departed from Lisbon to the fashion capital, Milan. The young designers (Rafaela Lourenço, Patrício Rema e Alyona Fedorchuck) were finalists at Escola de Moda de Lisboa (Lisbon Fashion School) and got  an opportunity to turn public their first Spring-Summer 2011 collection.

Easyjet’s marketing executive, Borja Lozano, said that “During the fashion week in Lisbon, EasyJet wanted to give visibility to three young designers from the Escola de Moda de Lisboa (Lisbon School of Fashion) that still have no place in the main events of national fashion, but here they had an opportunity to shine and be recognized by their work. EasyJet wants to support the future of fashion values ​​and reward the effort, through an innovative and pioneer way to present a fashion collection”

Designers’ creations:

Patricio Rema

The collection was inspired on the fashion designers Marko Mitanovski and Gareth Pugh and by the movie Edward Scissor hands. It’s a reflection about the young unemployment and precarious work and their judgment by society.

Rafaela Lourenço

Psicadelic Nature” is the collection’s name. It’s sassy and inspired by the trance culture and its connection with nature.

Alyona Fedorchuck

This collection theme is “Desert wind” and translates the serenity and depth of the desert, with neutral colors like beige, black and white.

What do you think? Talented?



2 Responses to “Easyjet | Fashion Flight”

  1. styleonthecouch March 14, 2011 at 4:36 pm #

    Wow I hope there was not too much turbulence! I thought this was an innovative idea actually, and I adored Rafaela Lourenço’s work, so I hope the collection gets some recognition.


  2. Fash&Mark March 15, 2011 at 3:48 pm #

    It was an awesome idea! Really creative. But the best part is that they’re supporting young designers…

    Thanks for passing by. Hope to see you around soon :)

    Become a fan:

Your Opinion Matters :)

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: