EasyJet, the low-cost airline, held on March 10th the first fashion show on board. The “Fashion Flight” departed from Lisbon to the fashion capital, Milan. The young designers (Rafaela Lourenço, Patrício Rema e Alyona Fedorchuck) were finalists at Escola de Moda de Lisboa (Lisbon Fashion School) and got an opportunity to turn public their first Spring-Summer 2011 collection.
Easyjet’s marketing executive, Borja Lozano, said that “During the fashion week in Lisbon, EasyJet wanted to give visibility to three young designers from the Escola de Moda de Lisboa (Lisbon School of Fashion) that still have no place in the main events of national fashion, but here they had an opportunity to shine and be recognized by their work. EasyJet wants to support the future of fashion values and reward the effort, through an innovative and pioneer way to present a fashion collection”
The collection was inspired on the fashion designers Marko Mitanovski and Gareth Pugh and by the movie Edward Scissor hands. It’s a reflection about the young unemployment and precarious work and their judgment by society.
Psicadelic Nature” is the collection’s name. It’s sassy and inspired by the trance culture and its connection with nature.
This collection theme is “Desert wind” and translates the serenity and depth of the desert, with neutral colors like beige, black and white.
What do you think? Talented?