As usual Diesel innovated again in its new campaign. The concept is bringing the ‘Like’ button to real life – “If we love to tell people what we ‘Like’, why not doing it in real life?”
The project started in Madrid and allows people to ‘like’ products in Diesel stores while sharing it on Facebook.
How? All the clothes display a QR Code that can be scanned by customers. By scanning the codes, shoppers can also see similar products and ‘like’ it on Facebook.
This is not just an entertaining campaign, but also really smart. It allows people to find items that wouldn’t probably be found online and it also lets fashionistas share their style online.
Oh Diesel… You rock!
What do you think? Is this campaign “Smart” or “Stupid”?