Zombie Boy | How do you judge a book?

26 Oct

 Do you know the zombie guy? The one from Lady Gaga’s “Born this way” music video? The one, who won the Guinness for having tattooed all of his body as a zombie?

Can you imagine him without tattoos?

Like this!

A cosmetic brand used the zombie guy – Rico Genest – on a commercial for its amazing concealer  – Dermablend Professional. Basically, they covered all his tattoos with its products. It’s crazy how they did it!

His reaction : “I think I’m ready to get a job!”

I love the concept of Dermablend campaign “go behind the cover”, the video and, of course, I am amazed by the product coverage capacity. Definitely a Must See!



Behind the Scenes


Now, close your mouth and write us your opinion about this!

Want to know more? Visit Dermablend website  or the Campaign website 

8 Responses to “Zombie Boy | How do you judge a book?”

  1. Movimento Moda October 26, 2011 at 11:13 am #

    Grande ideia. Simples e surpreendente.

  2. steffy October 26, 2011 at 12:49 pm #

    great concept!

    <3 steffy
    Steffys Pros and Cons

  3. The GSB October 26, 2011 at 6:43 pm #

    That’s insane!!! Very cool ad campaign…and I hope these people make concealer because I’ll be buying it by the truckload!

    • Fash&Mark October 27, 2011 at 9:45 am #

      You’re lucky, cause they sell concealer. That’s what this advertising is all about! Selling its amazing concealer that even covers tattoos! :)

  4. theeyeoffaith November 18, 2011 at 12:46 pm #

    Very cool! Thanks for posting this :)

    -The Eye X


  5. tak February 19, 2012 at 7:10 pm #

    He’s pretty sexy, with or without the tattoos. I love a zombie with dimples.

    • tami July 13, 2012 at 9:21 pm #

      samess he is just sexayyyyyy

  6. Fran Marie June 18, 2012 at 9:51 pm #

    Wow……Once he smiles the tattoos disappear…amazing…..

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