A new creative underwear brand was born! You know how I love new and crazy concepts, right?
“Less underwear conversation and a little bit more action”
Jac5 is a super luxury’s men brand with a fun vision that was released on 11-11-11, so it already promised to be special. It is an underwear brand for men with comfortable and stylish undies (Armani, Diesel and Calvin Klein are competitors, so you know what I’m talking about!).
Why is Jac5 so cool?
Well, the brand identity was driven by… a dog, to be accurate, a Jack Russel Terrier: loyal, smart and, at times, barking mad. Surprised? (I find specially interesting the “barking mad” characteristic in underwear… I wonder what they mean with that… is that kinky?)
I love the way they defined their brand mission with a witty remark – “to create the best undies for man’s best friend” – got the pun?
Of course Jac5 store offers a truly unique retail experience! Besides buying underwear, which at times is already quite adventurous, you also can enjoy some art. Yes, there is an art gallery inside the store that supports up and coming artists through it “art and undies” program!
I wish I could go there (Hong Kong)… To have an idea how the experience might be, just look at this pic
Despite all this cool stuff, the brand creator is also pretty smart, cause he knows what this business is about :p
“We´re not just about men, it’s important to us that women also enjoy what we have to offer (after all, they are the primary influence in what men wear!)”
Wanting more? Check out JAC5 online store (they have free international shipping. YEY!)