Tag Archives: buzz

Lynx | How to use Augmented Reality

21 Mar

You have to see this video! This is a great example on how to use Augmented Reality.

Lynx (Axe), a brand that promises guys lots of girls, made an awesome street campaign in Victoria train station in London.

This campaign allowed the brand to interact with the public live and to create buzz.

“Once people stepped inside the special Lynx Excite box, each of the Lynx Angels would fly down and greet them – and it was all captured live on the huge screen on the station concourse.” Lynx Excite

With this, Lynx was trying to prove its theory that if you use Lynx Excite even angels fall for you. But instead of a simple boring ad on TV, they met people where they less expected and, at the same time, they entertained everyone around.

Don’t miss this astonishing video!

Liked it? If you were there would you get inside of the “lynx excite box” and shake that body with the angel?

 

If you’d like more information about the Brand, check their website:

http://www.theaxeeffect.com

http://www.lynxeffect.com/uk/home/lynx-excite/

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