Tag Archives: campaign

Benetton | UnHate – Updated!!

16 Nov

Lovely campaign. Literally!

“What does UNHATE mean? UN-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: don’t hate, Unhate”

Creation of a new culture of tolerance

Campaign Video -Overflow of emotions

 

*UPDATE* 17 November

From a Marketing point of view!

This campaign was released on Wednesday and it’s already the hot topic everywhere.

A lot of people think that Benetton was too risky by releasing this campaign, because it was already contested by the Vatican and the White House. Apparently they think that a cute photo with nice kisses offends “not only to the dignity of the pope, but also to the sensibilities of the faithful”. The White House claims that it has a  “longstanding policy disapproving of the use of the president’s name and likeness for commercial purposes”.

I know that you’re thinking that Benetton is in big trouble and it was not expecting all this complaints. WRONG!

Benetton was a master at the art of trolling. They did their campaign, put it on the Internet and it started spreading rapidly. Then, the Vatican was too upset, made Benetton remove the Pope’s French-kissing photo and… it started! The campaign was already all over the news, on every Facebook wall, Twitter, Tumblr… It had an enormous BOOM. Became hyper viral. Benetton was soooo expecting this, it had every thing figured out, it was part of the plan! Believe it or not.

Of course, Benetton-the-troll, answered properly to the Vatican – “sorry that the use of the image had so hurt the sensibilities of the faithful.” – almost saying “fuck the dignity of the pope” and kindly removed the photo from its website… The thing is… It’s still everywhere!!! Not even the pope can stop the Internet. Sorry, bro!

Benetton, I just have a few words for you:

  • I give you 10 out of 10 in creativity and marketing skills (can you hire me?)
  • 10 out of 10 in the art of trolling
  • 20 out of 10 for annoying the pope
  • 100 out of 10 to believe in the power of love, or as you say “”UNHATE”  meant solely to battle the culture of hate in all its forms.”
  • Don’t worry, one day they’ll get to the point :)
  • PS. your clothes are too expensive lool

Get to know the UnHate Foundation here

 

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Cheesy Marketing

21 Sep

Literally cheesy – As my grandmother would say  “Gosh, these guys’ inventions these days…”

Have you ever seen Cheese Pencils? Guess not, huh?

As you know, now it takes a lot more than the average packaging and traditional marketing to sell a product. That’s why marketers and designers are trying hard to get their product to be noticed. This one will definitely call attention on the supermarket shelves. So, give this guys a break!

“The Deli Garage Parmesan Pencils are shaped like oversized pencils, where the leads contain three different flavors: truffles, pesto and chilli. With the built-in grating function you can sprinkle delicious, appetizing flakes of Parmesan cheese on your meal. A scale on the pencils and on the back of the packaging doesn’t just list how much of the Parmesan Pencil is needed for each dish, but it even how many calories the portion contains”

Sounds good and tasty to me, because I fucking adore cheese!


Would you buy this?

 

Converse | The App

21 Sep

Sometimes it can be a big problem to buy online, because you’ll never know how the product will fit you.

To solve this problem, Converse developed a new app that allows you to “try” the shoes before you buy it. It’s easy, simple and cool.

 

See here how it works

 

 

Get the App here !

 

Oh my Wool | Fashion Feelings

7 Sep

Woolmark has a new campaign going on that invites users to post their favorite wool looks into one of twelve “Feelings” categories – from “Happy” to “Dark” moods

Basically you just put on some fancy wool clothes, take a tumblr-high-fashion-style-photo and upload it to Woolmark website. Then the visitors gonna vote for the outfits they love and the most “loved” will get a AUD$ 12.000 (aprox  9.000€) holiday & wool experience. How cool and easy is that?

But this is not over yet, if you decide to vote for your favorite, you can win an “Emu Australia” wool prize pack worth AUD $400 (aprox 300€), because every week there’s a prize for voters.
By the way, I must say that love the fact that Woolmark (Merino) supports environment friendly fashion and go for responsible farming. Also the way “Fashion by feelings” campaign motivates people to show off their eco-outfits with proud, by creating an emotional bond between the fashionistas and product/brand.

Like these concepts? Why don’t you take a look at their website or Facebook page?  Who knows, maybe you can win some prize or get some inspirations looking at others’ styles :)


Versace | FW 11/12 Campaign

13 Jul

Love every detail about it!

Diesel | ‘Like’ Campaign

14 Jun

As usual Diesel innovated again in its new campaign. The concept is bringing the ‘Like’ button to real life – “If we love to tell people what we ‘Like’, why not doing it in real life?”

The project started in Madrid and allows people to ‘like’ products in Diesel stores while sharing it on Facebook.

How? All the clothes display a QR Code that can be scanned by customers. By scanning the codes, shoppers can also see similar products and ‘like’ it on Facebook.

This is not just an entertaining campaign, but also really smart. It allows people to find items that wouldn’t probably be found online and it also lets fashionistas share their style online.

Oh Diesel… You rock!

What do you think? Is this campaign “Smart” or “Stupid”?

Homes Into Billboards & Paid Mortgage

18 Apr

I just love this idea!

Would you like someone to pay your mortgage? Who wouldn’t?!?

Well, a mobile ad company called Adzookie decided to turn houses into huge billboards and in exchange the company will pay your mortgage! Isn’t this awesome?

We already allow ads in our phones, on our social media profiles and on our cars, why not our house, if it pays off?

These are the requirements:

  • You must be the house owner, the house cannot be rented or leased (or your landlord could have a heart attack)
  • Your house must remain painted for at least 3 months, extendable to 1 year
  • Adzookie will paint your entire house but the roof, windows or any awnings
  • If, after 3 months, you decided to cancel the contract, Adzookie will repaint your house back to the original colors
  • The painting will take between 3 and 5 days

Are you up to it??

I guess this is only possible in America, but if you were eligible to have your house painted with strong colors, with the Facebook, Youtube and Twitter’s logos on it and have your mortgage paid every month, plus 1000$ credit to use in mobile advertising (if you own a website), WOULD YOU LET ADZOOKIE PAINT YOUR HOUSE?

I would definitely let them paint it all! Then I could save lots of money for my well-deserved vacations!!! HELL YEAH BIATCHES!

Check here how to apply.

Lynx | How to use Augmented Reality

21 Mar

You have to see this video! This is a great example on how to use Augmented Reality.

Lynx (Axe), a brand that promises guys lots of girls, made an awesome street campaign in Victoria train station in London.

This campaign allowed the brand to interact with the public live and to create buzz.

“Once people stepped inside the special Lynx Excite box, each of the Lynx Angels would fly down and greet them – and it was all captured live on the huge screen on the station concourse.” Lynx Excite

With this, Lynx was trying to prove its theory that if you use Lynx Excite even angels fall for you. But instead of a simple boring ad on TV, they met people where they less expected and, at the same time, they entertained everyone around.

Don’t miss this astonishing video!

Liked it? If you were there would you get inside of the “lynx excite box” and shake that body with the angel?

 

If you’d like more information about the Brand, check their website:

http://www.theaxeeffect.com

http://www.lynxeffect.com/uk/home/lynx-excite/

Guess | New collection Ads

21 Mar

Guess what…? Guess decided to finally go sexy and chic this year…

Isn’t she beautiful? (try to avoid thinking about photoshop)

 

Short Shorts Sale!

8 Mar

Here it is a smart idea turned into a summer campaign for a short shorts sale.

The Superette Short Shorts promoted its sale on people’s own skin without them even knowing. When people sat on bus stop, mall and park benches, they got stamped the short shorts sale promotion on their thighs. They became pure ads on the streets, and we must admit: it was a huge promotion!

DIESEL ♥

7 Mar

Diesel is a hell of a crazy brand! I just love its campaigns, its creativity and its risk taking personality. And Yes. Brands have personality!

This is a photo of its Valentines’ ad, when Diesel released this product. I think the picture talks for itself.

Following its Be Stupid campaign, Diesel launched last week the Diesel Island. This Island is the best place to be! The idea was to create the least fucked up country in the World! Check the video, it’s priceless!

Diesel Island. Land of the stupid. Home of the brave!

This week they striked again and developed a dislike button on facebook. Fans are now able to answer to the question “what wouldn’t you take to a desert island?”, by disliking things on the internet.

 They are just awesome!

Diesel if you’re out there, reading this also-stupid-blog, send a helicopter or a raft and take me to your Island, please!

Diesel Lookbook

Coca-Cola | Happiness in a Truck

4 Mar

Coca-Cola Truck shared happiness in Rio de Janeiro streets.

This campaign aimed to improve the relationship between the brand and the consumers, meeting them in their comfort zone: the beach, their neighborhood, their school…

This simple and cheap campaign had a huge acceptance from the target, that keeps complimenting coca-cola for its creativity, altruism and its great job bringing happiness to people lives.

 

“Where will happiness strike next?”

 

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