Tag Archives: duty free

One City, One Perfume

6 Apr

The Scent of Departure is a new brand of perfumes available only on duty-free shops.

Basically the brand was able to capture the scent of five cities: Frankfurt, Budapest, Vienna, Istanbul e Munich. Every bottle of perfume costs 29€ and they’re only available in those five cities’ airports.

Blabla of the brand:

“Who hasn’t dreamt of capturing the scents of a trip and bringing them back home? (me)

The Scent of Departure fragrances capture the essence and spirit of the world’s most vibrant cities in an olfactory memento. (most vibrant cities? Don’t think so)

Voyage from one city to another, fragrance by fragrance.” (And “voyage” by plain too. Or else you won’t get one of these)


The concept was… well kinda cool! But all I can think is: Marketing, marketing, marketing, money and marketing! They will never be able to “capture the essence” of a city! Will NY smell like hotdogs? Will Mexico City smell like Tacos and chilli? Will Paris smell bad? :p

However, maybe this is a better gift than the ugly teddy bears and key chains (I like the mugs!) with the name of the city (cheesy!).

This is just my opinion, but I want to know yours. Would you buy this? Do you like the idea?

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