Tag Archives: foundation

Benetton | UnHate – Updated!!

16 Nov

Lovely campaign. Literally!

“What does UNHATE mean? UN-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: don’t hate, Unhate”

Creation of a new culture of tolerance

Campaign Video -Overflow of emotions

 

*UPDATE* 17 November

From a Marketing point of view!

This campaign was released on Wednesday and it’s already the hot topic everywhere.

A lot of people think that Benetton was too risky by releasing this campaign, because it was already contested by the Vatican and the White House. Apparently they think that a cute photo with nice kisses offends “not only to the dignity of the pope, but also to the sensibilities of the faithful”. The White House claims that it has a  “longstanding policy disapproving of the use of the president’s name and likeness for commercial purposes”.

I know that you’re thinking that Benetton is in big trouble and it was not expecting all this complaints. WRONG!

Benetton was a master at the art of trolling. They did their campaign, put it on the Internet and it started spreading rapidly. Then, the Vatican was too upset, made Benetton remove the Pope’s French-kissing photo and… it started! The campaign was already all over the news, on every Facebook wall, Twitter, Tumblr… It had an enormous BOOM. Became hyper viral. Benetton was soooo expecting this, it had every thing figured out, it was part of the plan! Believe it or not.

Of course, Benetton-the-troll, answered properly to the Vatican – “sorry that the use of the image had so hurt the sensibilities of the faithful.” – almost saying “fuck the dignity of the pope” and kindly removed the photo from its website… The thing is… It’s still everywhere!!! Not even the pope can stop the Internet. Sorry, bro!

Benetton, I just have a few words for you:

  • I give you 10 out of 10 in creativity and marketing skills (can you hire me?)
  • 10 out of 10 in the art of trolling
  • 20 out of 10 for annoying the pope
  • 100 out of 10 to believe in the power of love, or as you say “”UNHATE”  meant solely to battle the culture of hate in all its forms.”
  • Don’t worry, one day they’ll get to the point :)
  • PS. your clothes are too expensive lool

Get to know the UnHate Foundation here

 

Zombie Boy | How do you judge a book?

26 Oct

 Do you know the zombie guy? The one from Lady Gaga’s “Born this way” music video? The one, who won the Guinness for having tattooed all of his body as a zombie?

Can you imagine him without tattoos?

Like this!

A cosmetic brand used the zombie guy – Rico Genest – on a commercial for its amazing concealer  – Dermablend Professional. Basically, they covered all his tattoos with its products. It’s crazy how they did it!

His reaction : “I think I’m ready to get a job!”

I love the concept of Dermablend campaign “go behind the cover”, the video and, of course, I am amazed by the product coverage capacity. Definitely a Must See!

Commercial

 

Behind the Scenes

 

Now, close your mouth and write us your opinion about this!

 
Want to know more? Visit Dermablend website  or the Campaign website 
 

Birthday Wishlist!

2 Jun

Today it’s my birthday, so I decided to post about what I would like to receive this year! Actually this may work as a hint for some people :p

–  Canon 550 D / Rebel T2i

Would totally love to have this one, just check the features (the understandable ones):

  • 18 Megapixel APS-C CMOS sensor
  • Continuous shooting at 3.7fps
  • Full HD movie recording with manual control and selectable frame rates
  • 7.7cm (3.0”) 3:2 Clear View LCD
  • Quick Control screen to change shooting settings
  • External Microphone socket
  • Movie crop function

–  Maxi Skirt Zara

I love Maxi skirts, but this one caught my heart

–  Wedges

I need some wedges, some cool and colorful wedges!

–  Flats

I could use some flats too, I can’t wear heels every single day, cause I walk a lot!

–  Makeup | Beauty products

I never refuse beauty products. Every girl needs to be pampered!

– Watch

Ok… I need a watch! No more being late, no more excuses, no more “Am I late? Really? Oh sorry, I don’t have a watch and my cell is lost somewhere in my purse!”


 –  Bungee jumping

Always wanted to do it! And this is the perfect time for that.

– Hot Air Balloon Ride

Do I need to say something about this one? Simply cool and romantic!

–  An Amazing Trip

I already offer myself this one :)

Any other ideas?

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