Tag Archives: products

Erasmus Best Friend|Pumpack

16 Dec

Did you study abroad or consider doing so? If you did, you know that you feel like taking everything with you. We never know how the weather will be, the fashion trends up there, who we gonna meet or even where we gonna go… So we want to take everything we have, just in case Prince Charming decides to appear and we have a prom-like dress to look like a his princess.

Of course I am exaggerating as usual, but I believe everyone has crazy thoughts like that when going abroad for a long period…

When I found this new Suitcase, I was thrilled! Finally a clever and useful idea for travelers –  a Vacuum Packed Suitcase.

While other brands are investing in suitcases with an expandable hood to accommodate more clothes, PUMPACK includes a pump that helps to compress clothes to make more packing room.

  • No more seating on top of your suitcase to close it
  • No more “Shit I can’t take this, cause it doesn’t fit”
  • No more wearing all the clothes you can, and looking like a snowman at the airport, because you can put them in your bag
  • No more paying for extra luggage! YEY!!

Pumpack is a 2011 red dot design concept winner.

Designers: Yejee Lee, Jongchan Mun, Seobin Oh and Woneui Hong

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Helmet Experiments by Igor Mitin

7 Dec

One day, Igor Mitin decided that helmets were pretty boring… So he thought that maybe he could make them more appealing.

Igor Mitin created 14 different helmet concepts, which unfortunately are not for sale. These helmet experiments make a statement and are definitely a conversation starter.

See for yourself!

Which one is your favorite?

To see the full ‘collection’ click here

Pantone Visa Cards

2 Dec

PANTONE and VISA have teamed up to offer you colorful new credit cards, that would make you use it more often.

The  Visa Platinum Rewards Cards are now available in five colors, which have been selected from PANTONE’s spring 2011 catalog.

What color would you choose?

Lynx | How to use Augmented Reality

21 Mar

You have to see this video! This is a great example on how to use Augmented Reality.

Lynx (Axe), a brand that promises guys lots of girls, made an awesome street campaign in Victoria train station in London.

This campaign allowed the brand to interact with the public live and to create buzz.

“Once people stepped inside the special Lynx Excite box, each of the Lynx Angels would fly down and greet them – and it was all captured live on the huge screen on the station concourse.” Lynx Excite

With this, Lynx was trying to prove its theory that if you use Lynx Excite even angels fall for you. But instead of a simple boring ad on TV, they met people where they less expected and, at the same time, they entertained everyone around.

Don’t miss this astonishing video!

Liked it? If you were there would you get inside of the “lynx excite box” and shake that body with the angel?

 

If you’d like more information about the Brand, check their website:

http://www.theaxeeffect.com

http://www.lynxeffect.com/uk/home/lynx-excite/

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