Tag Archives: shocking

And Again | Shock = Awareness

21 Nov

After the UnHate Campaign from Benetton, that I posted last week, I bring you a new one from a fundraising event, also created to shock!

As I told you before, Benetton did a pretty good job by using shocking photos that became viral. Every marketer knows that if a brand wants fast awareness, it needs some great idea that will call people’s attention instantly.

Following this suggestion, Rethink Breast Cancer, hoping to advertise their fundraising event – Boobyball (catchy name, by the way…), came up with this:

“Rethink Breast Cancer and their fundraising event, Boobyball needed some serious attention for a budget of about zero. To help get that attention, we used a fitting medium that has never been used before for advertising: women’s breasts. Included in this group of models with headlines on them about the cause are actual breast cancer survivors. People need to talk about breast cancer and this was a way to fuel that conversation. The stunt was on every major news station in Toronto, and in all of the major newspapers. It’s exploding on facebook and twitter as well-in part because of Howie Mandel who was simply walking by. He promptly tweeted the idea to 300,000 people.” CP+B, Toronto – ad agency

What do you think? Like or Dislike?

Shocking Ad | I Can’t Wait Until I Grow Up

28 Jun

This ad is great! It’s shocking but it’s a must see!

I found it truly effective, I really felt like donating something to protect kids and join the fight. I swear that if I wasn’t poor as shit, I would totally send them money – I was absolutely led by his commercial. This is a serious issue!

It’s not easy to see, but it’s worthy! It’s astonishingly touching, well developed; it makes you close your eyes and  gives you chills all over your body but, above all, it makes you think about this particular situation. And the kid is an awesome actor!

Great job Ogilvy Dublin!

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