Tag Archives: stores

Attention Boys & Girls

27 Nov

A new creative underwear brand was born! You know how I love new and crazy concepts, right?

“Less underwear conversation and a little bit more action”

Jac5 is a super luxury’s men brand with a fun vision that was released on 11-11-11, so it already promised to be special. It is an underwear brand for men with comfortable and stylish undies (Armani, Diesel and Calvin Klein are competitors, so you know what I’m talking about!).

Why is Jac5 so cool?

Well, the brand identity was driven by… a dog, to be accurate, a Jack Russel Terrier: loyal, smart and, at times, barking mad. Surprised? (I find specially interesting the “barking mad” characteristic in underwear… I wonder what they mean with that… is that kinky?)

I love the way they defined their brand mission with a witty remark – “to create the best undies for man’s best friend” – got the pun?

Stores

Of course Jac5 store offers a truly unique retail experience! Besides buying underwear, which at times is already quite adventurous, you also can enjoy some art. Yes, there is an art gallery inside the store that supports up and coming artists through it “art and undies” program!

I wish I could go there (Hong Kong)… To have an idea how the experience might be, just look at this pic

Despite all this cool stuff, the brand creator is also pretty smart, cause he knows what this business is about :p

“We´re not just about men, it’s important to us that women also enjoy what we have to offer (after all, they are the primary influence in what men wear!)”

Wanting more? Check out JAC5 online store (they have free international shipping. YEY!)

Diesel | ‘Like’ Campaign

14 Jun

As usual Diesel innovated again in its new campaign. The concept is bringing the ‘Like’ button to real life – “If we love to tell people what we ‘Like’, why not doing it in real life?”

The project started in Madrid and allows people to ‘like’ products in Diesel stores while sharing it on Facebook.

How? All the clothes display a QR Code that can be scanned by customers. By scanning the codes, shoppers can also see similar products and ‘like’ it on Facebook.

This is not just an entertaining campaign, but also really smart. It allows people to find items that wouldn’t probably be found online and it also lets fashionistas share their style online.

Oh Diesel… You rock!

What do you think? Is this campaign “Smart” or “Stupid”?

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