Do you know the zombie guy? The one from Lady Gaga’s “Born this way” music video? The one, who won the Guinness for having tattooed all of his body as a zombie?
Can you imagine him without tattoos?
Like this!
A cosmetic brand used the zombie guy – Rico Genest – on a commercial for its amazing concealer – Dermablend Professional. Basically, they covered all his tattoos with its products. It’s crazy how they did it!
His reaction : “I think I’m ready to get a job!”
I love the concept of Dermablend campaign “go behind the cover”, the video and, of course, I am amazed by the product coverage capacity. Definitely a Must See!
Commercial
Behind the Scenes
Now, close your mouth and write us your opinion about this!
Want to know more? Visit Dermablend website or the Campaign website