Social Keds

It looks like today it’s all about the Internet and Social Media! We can’t pass one day without searching something on Google, learn a bit on Wikipedia, writing on some blog or going social on Facebook, Twitter and its fellow wannabes…

All this plays an important role in our lives today, and despite our denial, you know it’s true! Come on… We all saw the protests against SOPA and PIPA some days ago, when the government decided it wanted to censor our beloved Internet!

Taking advantage of all this love and addiction Keds asked itself: if people love internet so much, wouldn’t they like it feature in their shoes?

And then… Internet just landed on your feet!

I think they should have one with all the TUMBLR rage faces… Just sayin’

 

Diesel | ‘Like’ Campaign

As usual Diesel innovated again in its new campaign. The concept is bringing the ‘Like’ button to real life – “If we love to tell people what we ‘Like’, why not doing it in real life?”

The project started in Madrid and allows people to ‘like’ products in Diesel stores while sharing it on Facebook.

How? All the clothes display a QR Code that can be scanned by customers. By scanning the codes, shoppers can also see similar products and ‘like’ it on Facebook.

This is not just an entertaining campaign, but also really smart. It allows people to find items that wouldn’t probably be found online and it also lets fashionistas share their style online.

Oh Diesel… You rock!

What do you think? Is this campaign “Smart” or “Stupid”?