Archive | Marketing RSS feed for this section

1º Aniversary | Fash&Mark

3 Mar

Sometimes this is a fashion blog

Sometimes this in an anti-fashion blog, against silly empty girls

Sometimes this is a Marketing blog

Sometimes this blog hates marketing’s deceiving campaigns

Sometimes this is an activist blog

Sometimes this is an humanitarian blog just about social causes

Sometimes this is just a blog with cute images

Sometimes this is a blog with meaningful quotes

Sometimes this is an ecological blog

At times it is even a sponsored blog

But every single time it’s a reflection of me!

Happy Birthday Fash&Mark! :)

Thank you!

Thanks to the ones who follow, the ones who read, the ones who just want cute images, the ones who sponsor, the ones who like and dislike when the subject touches their hearts or goes against their beliefs. Also thanks to the ones who are trying to shut down Fash&Mark asking to “cease and desist”.

Beauty in Every Shape

25 Feb
Because everyone is perfect in different shapes*
Cheer up, girls! :)

 

Happy New Year, Dears!

10 Jan

Dear readers,

I know that it is a bit late, but every day is a good day to say good things to people, right?

I just want to wish you an astonishing year!

  • Have Fun
  • Be kind to everyone
  • Listen and Respect everyone’s opinion
  • Love unconditionally
  • Open your eyes to all the possibilities
  • Say and do what your heart tells you to
  • Remember this is your life and you should be as happy as possible
  • Be where you wanna be, with whom you wanna be, whenever you want!
  • Read my blog
  • And just be happy your way…

For 2012 all I wish is everyone to wake up and see who they really are inside and join together for a better world.

Today I Have

7 Dec

No Job

No money

No direction in my life

And I never been happier!

Now searching for a new adventure:

  • A super cool creative job (I’m a marketer, I hate suits, I hate formalities – ‘sir, yes sir’ – and other BS like that…)
  • An amazing and fulfilling volunteer project, that wouldn’t require me to pay thousands of dollars.(I prefer this option)

If you know something about an opportunity, let me know. For now, I’ll enjoy my freedom and find my higher self :)

Pantone Visa Cards

2 Dec

PANTONE and VISA have teamed up to offer you colorful new credit cards, that would make you use it more often.

The  Visa Platinum Rewards Cards are now available in five colors, which have been selected from PANTONE’s spring 2011 catalog.

What color would you choose?

Oh Marketing…

29 Nov

I love you very much, but maybe you should be a little bit more subtle…

Remember this ad? It was all over the Internet at the time. It’s really irritating and can cause headaches to the most sensitive people… I’m wondering if that was the point…

 

Attention Boys & Girls

27 Nov

A new creative underwear brand was born! You know how I love new and crazy concepts, right?

“Less underwear conversation and a little bit more action”

Jac5 is a super luxury’s men brand with a fun vision that was released on 11-11-11, so it already promised to be special. It is an underwear brand for men with comfortable and stylish undies (Armani, Diesel and Calvin Klein are competitors, so you know what I’m talking about!).

Why is Jac5 so cool?

Well, the brand identity was driven by… a dog, to be accurate, a Jack Russel Terrier: loyal, smart and, at times, barking mad. Surprised? (I find specially interesting the “barking mad” characteristic in underwear… I wonder what they mean with that… is that kinky?)

I love the way they defined their brand mission with a witty remark – “to create the best undies for man’s best friend” – got the pun?

Stores

Of course Jac5 store offers a truly unique retail experience! Besides buying underwear, which at times is already quite adventurous, you also can enjoy some art. Yes, there is an art gallery inside the store that supports up and coming artists through it “art and undies” program!

I wish I could go there (Hong Kong)… To have an idea how the experience might be, just look at this pic

Despite all this cool stuff, the brand creator is also pretty smart, cause he knows what this business is about :p

“We´re not just about men, it’s important to us that women also enjoy what we have to offer (after all, they are the primary influence in what men wear!)”

Wanting more? Check out JAC5 online store (they have free international shipping. YEY!)

And Again | Shock = Awareness

21 Nov

After the UnHate Campaign from Benetton, that I posted last week, I bring you a new one from a fundraising event, also created to shock!

As I told you before, Benetton did a pretty good job by using shocking photos that became viral. Every marketer knows that if a brand wants fast awareness, it needs some great idea that will call people’s attention instantly.

Following this suggestion, Rethink Breast Cancer, hoping to advertise their fundraising event – Boobyball (catchy name, by the way…), came up with this:

“Rethink Breast Cancer and their fundraising event, Boobyball needed some serious attention for a budget of about zero. To help get that attention, we used a fitting medium that has never been used before for advertising: women’s breasts. Included in this group of models with headlines on them about the cause are actual breast cancer survivors. People need to talk about breast cancer and this was a way to fuel that conversation. The stunt was on every major news station in Toronto, and in all of the major newspapers. It’s exploding on facebook and twitter as well-in part because of Howie Mandel who was simply walking by. He promptly tweeted the idea to 300,000 people.” CP+B, Toronto – ad agency

What do you think? Like or Dislike?

New Record!!

18 Nov

I am soooo excited about this! Remember when I talked about a boom of visitors on my blog? Well… yesterday this just got insanely wild!

Yesterday, Fash&Mark got 2067 visits/hits , no more no less! It was a glorious day! :D

I’m really happy (actually I looked like Spider-man, climbing walls of excitement, but happy is a  proper word) and I just want to say thank you! If you were here I would hug you all really tight.

You may be thinking “bitch please, shut up!”, but this is truly important to me! Fuck yeah!!

Keep visiting! :)

And remember: Feedback is always important!

Dear Readers,

16 Nov

Since the beginning of October, my blog has had a BOOM of readers and followers. Don’t even know where all these people came from, but this makes me really proud and happy.

I hope you all liked what you’ve seen here!

There is just one thing that I would like to ask you, beloved ones:

Anyway, Keep visiting :)

(and fucking comment. I want feedback. Make momma proud!)

Benetton | UnHate – Updated!!

16 Nov

Lovely campaign. Literally!

“What does UNHATE mean? UN-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: don’t hate, Unhate”

Creation of a new culture of tolerance

Campaign Video -Overflow of emotions

 

*UPDATE* 17 November

From a Marketing point of view!

This campaign was released on Wednesday and it’s already the hot topic everywhere.

A lot of people think that Benetton was too risky by releasing this campaign, because it was already contested by the Vatican and the White House. Apparently they think that a cute photo with nice kisses offends “not only to the dignity of the pope, but also to the sensibilities of the faithful”. The White House claims that it has a  “longstanding policy disapproving of the use of the president’s name and likeness for commercial purposes”.

I know that you’re thinking that Benetton is in big trouble and it was not expecting all this complaints. WRONG!

Benetton was a master at the art of trolling. They did their campaign, put it on the Internet and it started spreading rapidly. Then, the Vatican was too upset, made Benetton remove the Pope’s French-kissing photo and… it started! The campaign was already all over the news, on every Facebook wall, Twitter, Tumblr… It had an enormous BOOM. Became hyper viral. Benetton was soooo expecting this, it had every thing figured out, it was part of the plan! Believe it or not.

Of course, Benetton-the-troll, answered properly to the Vatican – “sorry that the use of the image had so hurt the sensibilities of the faithful.” – almost saying “fuck the dignity of the pope” and kindly removed the photo from its website… The thing is… It’s still everywhere!!! Not even the pope can stop the Internet. Sorry, bro!

Benetton, I just have a few words for you:

  • I give you 10 out of 10 in creativity and marketing skills (can you hire me?)
  • 10 out of 10 in the art of trolling
  • 20 out of 10 for annoying the pope
  • 100 out of 10 to believe in the power of love, or as you say “”UNHATE”  meant solely to battle the culture of hate in all its forms.”
  • Don’t worry, one day they’ll get to the point :)
  • PS. your clothes are too expensive lool

Get to know the UnHate Foundation here

 

Cool Ads | Sex Is No Accident

3 Nov

Bummer! :p

Genius | Oreo Tea

3 Nov

Oreo-Infused Milk. You now you want it.

Some smartasses or should I say “Masters of deliciousness” from Miami Ad School created *drums beat* The Oreo Crumb Case!

The Oreo Crumb Case stores the leftover cookie crumbs as a “tea bag”, so you can infuse Oreo flavor into your Milk.

Isn’t this the best idea ever? Hats off to these guys, please! This calls for a prize.

This idea fits the brand perfectly and has everything to do with its ancient/boring commercials about a kid and his dad dipping Oreos in a glass of milk. But the thing is: this idea is way cooler and it’s ecologic. Super trendy, straight to the target, straight to Tumblr, straight to young people’s hearts!  In my opinion every Oreo package should come with 2 or 3 Crumb Cases.

Waste no more!

Zombie Boy | How do you judge a book?

26 Oct

 Do you know the zombie guy? The one from Lady Gaga’s “Born this way” music video? The one, who won the Guinness for having tattooed all of his body as a zombie?

Can you imagine him without tattoos?

Like this!

A cosmetic brand used the zombie guy – Rico Genest – on a commercial for its amazing concealer  – Dermablend Professional. Basically, they covered all his tattoos with its products. It’s crazy how they did it!

His reaction : “I think I’m ready to get a job!”

I love the concept of Dermablend campaign “go behind the cover”, the video and, of course, I am amazed by the product coverage capacity. Definitely a Must See!

Commercial

 

Behind the Scenes

 

Now, close your mouth and write us your opinion about this!

 
Want to know more? Visit Dermablend website  or the Campaign website 
 

Contrex Experience| Pedal to see more…

18 Oct

“Slimming doesn’t have to be boring”

Taking advantage of today’s theme with the Ticklers, take a look at this creative campaign from Contrex.

Contrex is a mineral water brand from Nestlé France, that developed a great viral campaign in order to stimulate the consumption of water.

Basically they mixed water, exercise bikes, and a holographic image of a neon man stripping. The more the girls pedal, the more the neon guys moves around and undress.

Where does the water come in? It’s is strategically placed beside the bikes – Like your exercise partner! Got it?

In the end of the stripping show the message appears ““Bravo, you have burnt 2000 calories”.

The message behind the campaign is “if you want to lose weight, do some exercise and drink water (Contrex of course!). It can be really cool” – nothing new around advertising though. What’s new it’s the creative way a bottled water brand do it – with the interaction of the target on the streets, the hologram and the strip tease.

Still think the strip tease has a hidden message here: strip + exercise + water? Nestlé you’re taking risks! And it seems the target is loving it!

 

Potatoes instead of Money

29 Sep

Lays (or Walters, I guess it’s the same brand) has a new vending machine that doesn’t accept money. It accepts potatoes! That’s right!

While in the machine, the potato passes a lot of phases (wash, peel, cut, fry, salt and packaged) then you receive your fresh package of potato chips.

See the video, it’s pretty cool!

 

PS. Despite looking real, the process that you see is a 60 seconds’ animation. You kinda receive the same greasy and manufactured “potatoes” that you always did from Lays.

It sucks, I know! This could be real. It would be pretty nice and healthier! And way more interactive!

My question is: Why the fuck do they want our potatoes? Trying to annihilate the competition?

Cheesy Marketing

21 Sep

Literally cheesy – As my grandmother would say  “Gosh, these guys’ inventions these days…”

Have you ever seen Cheese Pencils? Guess not, huh?

As you know, now it takes a lot more than the average packaging and traditional marketing to sell a product. That’s why marketers and designers are trying hard to get their product to be noticed. This one will definitely call attention on the supermarket shelves. So, give this guys a break!

“The Deli Garage Parmesan Pencils are shaped like oversized pencils, where the leads contain three different flavors: truffles, pesto and chilli. With the built-in grating function you can sprinkle delicious, appetizing flakes of Parmesan cheese on your meal. A scale on the pencils and on the back of the packaging doesn’t just list how much of the Parmesan Pencil is needed for each dish, but it even how many calories the portion contains”

Sounds good and tasty to me, because I fucking adore cheese!


Would you buy this?

 

Converse | The App

21 Sep

Sometimes it can be a big problem to buy online, because you’ll never know how the product will fit you.

To solve this problem, Converse developed a new app that allows you to “try” the shoes before you buy it. It’s easy, simple and cool.

 

See here how it works

 

 

Get the App here !

 

Say Something Nice

2 Sep

Improv Everywhere calls itself a “Prank Collective”. What is that? I don’t know. Apparently a bunch of people created some kind of group that enjoys causing the “chaos and joy” around NYC. Please understand chaos as some kind of challenge of the social norms, or the so called “normal life”. It’s not like beating people or stealing.

Anyway, their last mission was to construct a wooden lectern with a megaphone holster and a sign where you could read “say something nice”. This was placed around New York and then left alone.

See people’s reactions and messages in the video, it’s pretty cool! Go check their website for more infos and more funny “missions”. These guys are damn cool!

BTW this project was produced as a part of the Guggenheim Museum exhibition stillspotting nyc.

This kid had a really deep message: “To infinity and beyond!”

 

And  this guys sang a happy song to everyone

 

Thanks IKEA

31 Aug

Since I have this blog, I wouldn’t like to let this opportunity pass by.

I want to say a big “THANK YOU” on behalf of all the people who would like to help, but don’t have the chance to.

THANKS IKEA for your great altruism, for helping people in need and giving them the chance to improve their lives.

I also was trying not to say this, but I can’t hold it – I’m glad you didn’t offer them your furniture! :p

See the details here at UNHCR Website

 

%d bloggers like this: