Lovely music… :)
American Dream
9 DecWell, I’ll just call it World’s Dream…
This is the best way to understand what happened to the world during all these years while we, the people, were sleeping and being robbed by the so called “dark elite” or maybe you know them as “the 1%”.
I advise you all to watch this video, so you can get a wider vision about what’s happening and what must be done to stop it!
I know everyone skips all the videos on blogs, cause there’s always so many things to see and so little time… But I put it here anyway… Believe me, this video is gonna change something in you!
Enjoy! Cartoons are always cool and funny to see (and the characters look like they are from Family Guy) :)
*Subtitles available in many languages*
And remember… We are too big to fail!
Today I Have
7 DecNo Job
No money
No direction in my life
And I never been happier!
Now searching for a new adventure:
- A super cool creative job (I’m a marketer, I hate suits, I hate formalities – ‘sir, yes sir’ – and other BS like that…)
- An amazing and fulfilling volunteer project, that wouldn’t require me to pay thousands of dollars.(I prefer this option)
If you know something about an opportunity, let me know. For now, I’ll enjoy my freedom and find my higher self :)
Helmet Experiments by Igor Mitin
7 DecOne day, Igor Mitin decided that helmets were pretty boring… So he thought that maybe he could make them more appealing.
Igor Mitin created 14 different helmet concepts, which unfortunately are not for sale. These helmet experiments make a statement and are definitely a conversation starter.
See for yourself!
Which one is your favorite?
To see the full ‘collection’ click here
Attention Boys & Girls
27 NovA new creative underwear brand was born! You know how I love new and crazy concepts, right?
“Less underwear conversation and a little bit more action”
Jac5 is a super luxury’s men brand with a fun vision that was released on 11-11-11, so it already promised to be special. It is an underwear brand for men with comfortable and stylish undies (Armani, Diesel and Calvin Klein are competitors, so you know what I’m talking about!).
Why is Jac5 so cool?
Well, the brand identity was driven by… a dog, to be accurate, a Jack Russel Terrier: loyal, smart and, at times, barking mad. Surprised? (I find specially interesting the “barking mad” characteristic in underwear… I wonder what they mean with that… is that kinky?)
I love the way they defined their brand mission with a witty remark – “to create the best undies for man’s best friend” – got the pun?
Stores
Of course Jac5 store offers a truly unique retail experience! Besides buying underwear, which at times is already quite adventurous, you also can enjoy some art. Yes, there is an art gallery inside the store that supports up and coming artists through it “art and undies” program!
I wish I could go there (Hong Kong)… To have an idea how the experience might be, just look at this pic
Despite all this cool stuff, the brand creator is also pretty smart, cause he knows what this business is about :p
“We´re not just about men, it’s important to us that women also enjoy what we have to offer (after all, they are the primary influence in what men wear!)”
Wanting more? Check out JAC5 online store (they have free international shipping. YEY!)
Galactic Fashion
23 Nov2011/2012 fashion trends are all about the outerspace and the futuristic world.
I bring you some examples of the best use of this Galactic trend!
Just add a little metal brilliance, some crazy accessories, tight clothes, linear and geometric patterns, sassy makeup and a strong I-am-the-boss-in-here pose! You’re ready to go!
Outfits
Elegant, sober and shiny!
Shoes & Accessories
Can you mix alien, robot, hight tech, fashion-chic and heels?
Affordable Fashion
We always want to know where to buy the latest trends and spend less than a half of the money, right?
Galactic Makeup
Because an outfit it’s never complete without some matching makeup…
This Galactic trend has 2 options: The strong and bright colors’ one or the angelical one. It’s your choice! Which one fits your style?
Opinions?
And Again | Shock = Awareness
21 NovAfter the UnHate Campaign from Benetton, that I posted last week, I bring you a new one from a fundraising event, also created to shock!
As I told you before, Benetton did a pretty good job by using shocking photos that became viral. Every marketer knows that if a brand wants fast awareness, it needs some great idea that will call people’s attention instantly.
Following this suggestion, Rethink Breast Cancer, hoping to advertise their fundraising event – Boobyball (catchy name, by the way…), came up with this:
“Rethink Breast Cancer and their fundraising event, Boobyball needed some serious attention for a budget of about zero. To help get that attention, we used a fitting medium that has never been used before for advertising: women’s breasts. Included in this group of models with headlines on them about the cause are actual breast cancer survivors. People need to talk about breast cancer and this was a way to fuel that conversation. The stunt was on every major news station in Toronto, and in all of the major newspapers. It’s exploding on facebook and twitter as well-in part because of Howie Mandel who was simply walking by. He promptly tweeted the idea to 300,000 people.” CP+B, Toronto – ad agency
What do you think? Like or Dislike?
New Record!!
18 NovI am soooo excited about this! Remember when I talked about a boom of visitors on my blog? Well… yesterday this just got insanely wild!
Yesterday, Fash&Mark got 2067 visits/hits , no more no less! It was a glorious day! :D
I’m really happy (actually I looked like Spider-man, climbing walls of excitement, but happy is a proper word) and I just want to say thank you! If you were here I would hug you all really tight.
You may be thinking “bitch please, shut up!”, but this is truly important to me! Fuck yeah!!
Keep visiting! :)
And remember: Feedback is always important!
Benetton | UnHate – Updated!!
16 NovLovely campaign. Literally!
“What does UNHATE mean? UN-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: don’t hate, Unhate”
Creation of a new culture of tolerance
Campaign Video -Overflow of emotions
*UPDATE* 17 November
From a Marketing point of view!
This campaign was released on Wednesday and it’s already the hot topic everywhere.
A lot of people think that Benetton was too risky by releasing this campaign, because it was already contested by the Vatican and the White House. Apparently they think that a cute photo with nice kisses offends “not only to the dignity of the pope, but also to the sensibilities of the faithful”. The White House claims that it has a “longstanding policy disapproving of the use of the president’s name and likeness for commercial purposes”.
I know that you’re thinking that Benetton is in big trouble and it was not expecting all this complaints. WRONG!
Benetton was a master at the art of trolling. They did their campaign, put it on the Internet and it started spreading rapidly. Then, the Vatican was too upset, made Benetton remove the Pope’s French-kissing photo and… it started! The campaign was already all over the news, on every Facebook wall, Twitter, Tumblr… It had an enormous BOOM. Became hyper viral. Benetton was soooo expecting this, it had every thing figured out, it was part of the plan! Believe it or not.
Of course, Benetton-the-troll, answered properly to the Vatican – “sorry that the use of the image had so hurt the sensibilities of the faithful.” – almost saying “fuck the dignity of the pope” and kindly removed the photo from its website… The thing is… It’s still everywhere!!! Not even the pope can stop the Internet. Sorry, bro!
Benetton, I just have a few words for you:
- I give you 10 out of 10 in creativity and marketing skills (can you hire me?)
- 10 out of 10 in the art of trolling
- 20 out of 10 for annoying the pope
- 100 out of 10 to believe in the power of love, or as you say “”UNHATE” meant solely to battle the culture of hate in all its forms.”
- Don’t worry, one day they’ll get to the point :)
- PS. your clothes are too expensive lool
Get to know the UnHate Foundation here
Dear Readers,
16 NovSince the beginning of October, my blog has had a BOOM of readers and followers. Don’t even know where all these people came from, but this makes me really proud and happy.
I hope you all liked what you’ve seen here!
There is just one thing that I would like to ask you, beloved ones:
Anyway, Keep visiting :)
(and fucking comment. I want feedback. Make momma proud!)
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